Across
- 5. use of many colors in a publication (most commonly CMYK)
- 7. colors located directly opposite one another on the color wheel
- 8. the adjustment of space between pairs of letters to improve its appearance or alter its fit
- 11. the interior space between margins of two facing pages; sometimes used to describe the space between columns
- 13. the space between lines of text
- 14. color matching system that uses a series of cards to identify specific colors
- 15. the section on a newsletter that contains the publication name, date, volume number and logo; generally located at the top of the opening page
- 16. all the hues (tints and shades) of a single color
- 22. circle containing a spectrum of color
- 23. a small publication (3 1/2 x 2 inches) containing information such as name, title, business, address, phone numbers, logo
- 24. ready-made pieces of printed or computerized graphic art
- 25. created when white is added to a color
- 26. restates the original headline to simplify the process of finding an article that has been continued from a previous page
- 27. using three colors that are equal distance apart on the color wheel
- 32. the visual path that draws the eye from top left to top right down to bottom left and then to bottom right
- 34. an arrangement of colors designed to create a specific response
- 36. relationship between colors often based on their location on a color wheel
- 38. an enlarged letter that is used as the first character of a paragraph; may be dropped or raised
- 40. the credit line for the author of an article
- 41. the area on a sheet of stationery where the name, address and other information is printed
- 44. special formatting style that uses light color text on a dark background
- 48. large type running above or beside a story to summarize its content; also called a head, for short
Down
- 1. the measure of lightness and darkness in color
- 2. color scheme consisting of one color combined with the two colors located on either side of its opposite (complementary) color
- 3. adjusting the spacing between words, phrases, and extended blocks of text
- 4. a very short line of text (single sentence or phrase) that appears alone at the end or beginning of a paragraph or column
- 6. created when black is added to a color
- 9. a small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks
- 10. color designed by the user specifically for a document
- 12. an extenstion for Adobe Acrobat reader files
- 17. a printed report or letter containing news of interest to a particular group
- 18. the four ink colors used to create most process color printing
- 19. eye/mind perception of color; meanings associated with color
- 20. color model used to display color on computer monitors, televisions, and similar devices
- 21. areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space
- 28. the intensity of a color; how close it is to a pure hue
- 29. the height of lowercase letters, specifically the lowercasex, not including ascenders and descenders
- 30. a booklet or pamphlet that contains descriptive information or advertising
- 31. often located on the first inside page or the editorial page of a publication; contains information such as publisher, staff and contact information
- 33. type that tells the reader that a story is continued from another page
- 35. a vertical section of text
- 37. the practice of placing an image or color so that it extends to the edge of the page
- 39. printed in or using characters that slope to the right
- 42. all tints and shades of a color; red, orange, and blue are all hues
- 43. colors located adjacent to each on the color wheel
- 45. a printing technique that uses one premixed color ink for each color used in a publication
- 46. the study of all elements of type as a means of visual communication; includes the shape, size, and spacing of characters
- 47. a unit of measurement used ton describe the size of text; one point=1/72 of an inch