Across
- 4. Market research is divided into two types
- 5. Price strategy used for a new unique good
- 6. A special feature of a product
- 9. A factor of production
- 10. Owners of a limited company
- 11. A business objective
- 13. Sector not owned by the government
- 14. Above the line promotion
- 15. The second stage of the PLC
- 16. An element of the marketing mix
- 17. PLC sales are not growing or falling
- 18. A characteristic of an entrepreneur
- 19. A method of sales promotions
Down
- 1. A person who starts a new firm
- 2. A stakeholder
- 3. Made up of the 4Ps
- 5. Dividing a market into smaller groups
- 7. A stage of economic activity
- 8. Market research using newspapers
- 11. Price strategy used to gain market share
- 12. The aims that a business works towards
- 13. A form of business organisation