Across
- 3. The funds provided by sources outside the business, must be paid eventually with interest
- 5. Any person or product that will help in the production of a good or service
- 9. When a business allows a business to overdraw their account for a specified time
- 10. (Marketing) - Selling to a specific element of the market
- 11. The creative and 'campaigning' element of the Marketing Mix
- 12. Any item of value owned by the business
- 13. A written statement of the business's goals and objectives
- 15. (Cost) - Those involved in setting up the business
- 18. A loan secured by the property of the borrower
- 20. When a supplier provides products to a business with an agreement to charge for the goods or services later
- 21. The process of formulating objectives and determining how to acheive them
Down
- 1. The distribution element of the Marketing Mix
- 2. When a government body provides finance for business development
- 4. The group of customers to which the business intends to sell its product
- 6. (Cost) - Those involved in the ordinary day-to-day running of the business
- 7. Funds contributed by the owner of a business to commence and build the business
- 8. Refers to the economic, environmental and social performance of a business
- 14. A way of financing the purchase of assets without a large initial capital outlay
- 16. Any activity designed to plan, price, promote and distribute goods and services to the marketplace
- 17. The value element of the Marketing Mix
- 19. The design and conceptualisation element of the Marketing Mix