Revision unit 3 A Level

2. Designing, creating, and marketing new goods and services.
3. A sales forecasting method that adds together individual sales predictions from all sales representatives working for a business.
4. Measures the responsiveness of demand following changes in promotional spending
7. Predicting future sales based on expert judgment rather than quantitative data (numerical analysis).
8. A long-range qualitative forecasting technique using expert opinions.
10. Measures the responsiveness of demand for a product following a change in its price.
11. The general direction or movement in a data series over time.
12. The scientific and technical development of creating new products and processes.
13. A detailed and fully researched written report on marketing objectives and the marketing strategy to achieve them.
14. Launching a product on a small scale to test consumer reaction before a full market release.
17. Measures product demand response to changes in consumer income.
19. A product whose demand increases when consumer incomes fall.
20. Countries cooperating to achieve shared economic goals, such as trade agreements.
21. The acronym for five rapidly developing economies with great market opportunities: Brazil, Russia, India, China, and South Africa.
22. Regular variations in sales that recur within a 12-month period.
23. Forecasting method using the expertise of specialists within the business.

1. Agreements between countries or trading blocs to reduce or eliminate trade barriers.
5. Selling a standardized product globally as if the entire world were a single market.
6. Predicting future sales levels and sales trends.
9. Long-term, more than a year, variations in sales due to the business cycle.
15. Adapting the marketing mix and products to fit regional tastes and cultures.
16. Unpredictable variations in sales figures caused by unexpected events, such as bad weather or public image issues.
18. Marketing Selling products in markets outside the domestic market.