Across
- 3. Measurable product features that can be compared to other products.
- 5. Using marketing activities to build and establish good customer relationships, enhancing loyalty.
- 6. The percentage change in the total size (volume or value) of a market over a period of time.
- 8. The total value or volume of sales by all producers in a given market in a given time period.
- 9. The four key decisions on product, price, promotion, and place for effective marketing of a product.
- 10. Identifying different customer groups with common needs within a market to target with tailored products or services.
- 17. The price at which demand equals supply.
- 19. Identifying and meeting customer needs profitably by delivering the right product at the right price, place, and time.
- 20. A group of people taking part in the market research survey selected to be representative of the overall target market.
- 22. Setting a price at a level that aligns with consumers' perceived value of a product.
- 23. A sample that does not accurately represent the population due to non-random selection.
- 24. Incentives such as special offers or deals aimed at consumers or retailers to boost short-term sales and repeat purchases by consumers.
- 26. Intangible products satisfying consumer needs, such as banking, repairs, childminding, or hairdressing.
- 27. A unique symbol, name, image, or trademark distinguishing a product from competitors.
- 28. The proportion of total market sales attributed to a business.
- 29. The chain of intermediaries a product passes through from producer to final consumer.
- 31. A plan outlining how a business will achieve marketing objectives through competitive advantage.
- 32. Selling standardized products in a uniform way to the entire market.
- 33. Subjective customer opinions about a product, not easily measured or compared.
Down
- 1. Offering prices that change based on demand and customer willingness to pay.
- 2. A subgroup within a market, defined by similar characteristics among consumers.
- 4. Setting a low price to achieve high sales volume.
- 7. Tangible products with physical existence, such as cars or chocolate bars.
- 10. Adding a fixed mark-up for profit (profit margin, %) to the unit cost to establish the selling price.
- 11. Setting prices based on variable costs to contribute toward covering (contributing to) fixed costs and generating profit.
- 12. Promotional activities aimed directly at target customers, also called direct marketing.
- 13. The brand with the highest market share.
- 14. Setting a high price for a unique or highly differentiated new product, with low price elasticity of demand.
- 15. The quantity of a product businesses are prepared to provide at a given price within a certain time period.
- 16. Setting a price by calculating the total unit cost and then adding a fixed profit markup.
- 18. Charging different prices to different consumer groups for the same good or service.
- 21. The quantity of a product consumers are willing and able to buy at a given price in a specific time period.
- 25. identifying and exploiting a small segment of a larger market by developing differentiated products to suit that segment.
- 30. Choosing a group of respondents from a larger population for market research.