Rhetoric

2. An appeal that builds credibility, trust, or authority with the audience.
7. To prove that an opposing argument is incorrect by using evidence and reasoning.
8. The author's reason for creating the text; what they want the audience to think, feel, or do.
12. The literal, dictionary definition of a word.
13. The author's attitude toward the subject or audience.
14. The event, problem, or situation that inspired the author to create the text.
15. A deliberate decision an author makes (such as word choice, organization, or imagery) to help achieve a purpose or influence an audience.
16. The main argument or position the author wants the audience to accept.
18. The historical, cultural, or social circumstances surrounding the creation of a text.
19. An appeal to logic, facts, evidence, or reasoning.

1. The person or organization creating or delivering the message.
3. A preference or opinion that affects how information is presented or interpreted.
4. The quality of being trustworthy, believable, and reliable.
5. The specific group of people the author wants to reach.
6. An opposing viewpoint or argument that challenges the author's claim.
9. Facts, examples, quotations, statistics, or details used to support a claim.
10. The feelings or ideas associated with a word beyond its dictionary definition.
11. The art of using language effectively to inform, persuade, or influence an audience.
12. The author's deliberate choice of words to create meaning or influence the audience.
17. An appeal to the audience's emotions or feelings.