Rhetoric: Rhetoric is the study and practice of effective communication, especially the use of language.

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Across
  1. 1. referencing a historical event, literary work, or cultural touchstone to make a point or evoke a particular response.
  2. 3. appeals to the credibility or trustworthiness of the speaker
  3. 6. appeals to the emotions of the audience.
  4. 7. combines contradictory words with opposing meanings
  5. 8. involves timing and the appropriateness of a message.
  6. 9. expression substituted for one considered to be too harsh or blunt
Down
  1. 2. appeals to reason and logic.
  2. 4. involves exaggerated statements or claims for emphasis or effect.
  3. 5. involves saying one thing but meaning another, often to make a point or criticize something.
  4. 10. figurative language to create comparisons or connections between unlike things.