Across
- 4. The art of effective or persuasive speaking or writing.
- 5. The appeal to a writer's or speaker's trustworthiness or credibility.
- 7. Underlying intentions or motives of a particular person or group.
- 9. The writer's attitude toward the reader and the subject of the message.
- 11. The quality of being believable or trustworthy.
- 13. Communication intended to induce belief or action.
Down
- 1. A series of ordered groupings within a system.
- 2. A person's standards of behavior or beliefs concerning what is and is not acceptable for them to do.
- 3. The appeal to logic and reasoning.
- 6. Moral principles that govern a person's behavior.
- 8. Any strong feeling.
- 10. Having no strong preference or characteristics; unbiased.
- 12. The study of correct reasoning, especially regarding common sense and factual evidence.
- 13. The appeal to emotion.
- 14. An earnest or urgent request.