Across
- 3. The reason that something is created or what the speaker wants the audience to do.
- 5. The setting that the advertisement will be shown in
- 6. A mode of persuasion uses strategies that evoke emotion
- 7. The means that the author uses to present information to the audience
- 9. The person/group that the message is intended for
- 10. The company or person that seeks to influence the intended audience
Down
- 1. Appealing to logic, often including facts and statistics
- 2. The shape that symbolizes the different areas of Rhetorical Appeals
- 4. Convincing the audience of the author's credibility or character
- 8. Meaning to persuade in Greek, considers all elements of the rhetorical situation