Across
- 2. Manipulates someone’s feelings of compassion or guilt in order to get them to support their point of view. Creates feelings/emotions.
- 4. Makes people feel as if their safety, security, or health is in danger.
- 5. Taps into people’s desire to have the best or to be the best.
- 8. The speaker presents him or herself as an average joe or common person
- 9. Irony deals with opposites: The use of words to express something different or opposite to their meaning, often for humorous effect. When the opposite of what you expect to happen, happens
- 10. The repetition of words or phrases to add emphasis, savor words, understand a point, or believe in a cause
- 12. A mild or pleasant word or phrase that is used instead of one that is unpleasant or offensive.
- 15. A reference to someone or something that is known from history, literature, art, religion, politics, sports, science, mythology, folk tales or some other branch of culture
Down
- 1. A question that does not require an answer. The speaker is trying to make a point or wanting the audience to think about something.
- 3. Stacking the cards in favor of the product; stressing the positive qualities and ignoring or minimizing the negative.
- 6. The combination of two words with opposite meanings that makes sense when combined. Often used for dramatic, comedic or provocative effect.
- 7. Often uses celebrities or well known people to endorse a product, idea, or candidate. Can use anyone that has used or tested the product.
- 11. Describing the bad aspects of a person or product to make another seem better.
- 13. A statement that minimizes the significance of something or says less than it means; often used for comedic effect.
- 14. Convinces you that everyone is doing this, so you should too. Taps into people’s desire to belong.