Rhetorical Terms

3. the circumstances, atmosphere, attitudes, and events surrounding a text
5. meanings or associations that readers have with a word beyond its dictionary definition or denotation
6. Greek for "hostile" aggressive argument that tries to establish the superiority of one opinion over all others
8. the art of finding ways to persuade an audience
9. the spread of ideas and information to further a cause
14. the topic of a text
15. any cultural product that can be "read"
16. a mnemonic device that stands for Subject, Occasion, Audience, Purpose, Speaker
18. a diagram that illustrates the interrelationship among the speaker, audience, and subject in determining text
20. the listener, viewer, or reader of a text

1. techniques used to persuade an audience
2. an opposing argument to the one a writer is putting forward
4. Greek for "embodied thought"; reason
6. the goal the speaker wants to achieve
7. an acknowledgement that an opposing argument may be true or reasonable
10. Greek for "suffering" or "experience" Emotions
11. the person or group who creates a text
12. Greek for character; credibility
13. The time and place a speech is given or a piece is written
17. Greek for "mask" the face or character that a speaker shows to the audience
19. a denial of the validity of an opposing argument