Across
- 1. A measurable value to evaluate the success of reaching an objective
- 4. A research, report, and trend database
- 5. A presentation template
- 8. Keeps track of your online activity and is a common snack supplied in the office
- 10. Collage of the most used words in relation to something
- 11. The most important place in the office
- 13. Creatives favorite paid media to design
- 14. Cost per ________
- 16. Tracking online conversation that revolves around a specific phrase, words, and/or brands
- 19. The number of unique eyes that see an advertisement
- 20. A term for including or updating a fellow Rokkanite
- 26. The total number of times consumers are exposed to an advertisement
- 27. The abbreviation used when you need something before the day is over
- 28. Your opinion
- 29. He studied architecture in college
- 30. The OG office dog
- 34. The preferred on-tap beverage
- 35. The sixth sense
- 36. Content on a brand’s own social page
- 37. The number of interns there are
- 39. The Hum by Verizon team sees this building each day
Down
- 2. Content you have to pay for
- 3. Details meetings, deadlines, and other important events
- 6. He tends to order every item on the menu
- 7. Identifying the touchpoints that contributed to a particular action
- 9. Mode of transportation around the office
- 12. Removes ads from a webpage/site
- 15. What Rokkanites are called when food is on the bar
- 17. The percentage of people that click on a digital advertisement
- 18. A spreadsheet program
- 21. A type of marketing where we get paid when a specific action occurs
- 22. The team that works on this account has a view of the Statue of Liberty
- 23. Escalade and XT4 are examples of this
- 24. Percentage of users who leave a website after only viewing one page
- 25. The sequence of steps/processes from start to finish
- 31. The first person you interact with on your first day of work at Rokkan
- 32. What we want the target audience to do
- 33. What strategy gives to creatives
- 38. French toast, everything, plain, and more . . . yum
- 40. Evaluates the efficiency of an investment