RPEM Unit 1

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Across
  1. 3. The amount a customer is willing to pay for the product.
  2. 5. Messages distributed by electronic means from one computer user to one or more recipients via a network.
  3. 6. The _______________________________________________ directs its marketing activities towards channel members to induce them to carry the product and to promote it to final consumers.
Down
  1. 1. ____________________________________ is the world's largest video-sharing social networking site that enables users to upload and share videos.
  2. 2. It is described as paid, non-personal communication by an organisation using various media.
  3. 4. Social media refers to online __________________________________ channels that enable users to create and share content or to participate in social networking.