Across
- 5. It is described as paid, non-personal communication by an organisation using various media.
- 6. The _______________________________________________ directs its marketing activities towards channel members to induce them to carry the product and to promote it to final consumers.
Down
- 1. ____________________________________ is the world's largest video-sharing social networking site that enables users to upload and share videos.
- 2. Social media refers to online __________________________________ channels that enable users to create and share content or to participate in social networking.
- 3. Messages distributed by electronic means from one computer user to one or more recipients via a network.
- 4. The amount a customer is willing to pay for the product.