S & E Marketing Ch 12

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Across
  1. 4. An idea for achieving marketing objectives that can be put into action
  2. 5. A short, concise restatement of the marketing plan
  3. 7. Competition focused on marketing mix elements other than price
  4. 11. An explanation of research data in a way that makes it meaningful and informative
  5. 12. A TV series that has a different cast, setting, and story line each season
  6. 13. intelligence: Information gathered about competitors
  7. 14. Describes the nature of the business and the reason it exists
  8. 16. Actions taken to implement strategies
  9. 17. Research that focuses on solving a specific problem
Down
  1. 1. An in-depth look at the current conditions of the business, the competition, and the target customers
  2. 2. An examination of a business’s strengths, weaknesses, opportunities, and threats
  3. 3. All of the products a company has available for customers
  4. 6. A specific description of the unique qualities of a product’s marketing mix
  5. 8. A chart displaying the tasks, responsible parties, and timelines of a plan
  6. 9. Objectives that are specific, measurable, attainable, relevant, and timely
  7. 10. A precisely written document that describes a company’s situational analysis, marketing strategies, and implementation plan
  8. 15. The process of finding unique, innovative ways to reach an objective