Across
- 6. A well-known name and/or symbol established by one company and sold for use by another company to promote its products
- 8. The legal protection of words and symbols used by a company
- 9. Features added to the basic product that satisfy additional needs and wants
- 12. Using low pricing to help capture a large market share
- 13. A strategy used by a company to differentiate its products or services from its competitors’ products or services
- 14. Introducing a new product at a very high price, emphasizing quality and uniqueness of the product
Down
- 1. A group of similar products with slight variations to satisfy the different needs of consumers
- 2. The name, symbol, logo, word, or design that identifies a product, service, or company
- 3. Incentives received in addition to a base salary
- 4. A voluntary organization through which the nation’s colleges and universities govern their athletics programs
- 5. A product’s final form and assorted features
- 7. Items offered in addition to the product to make it more attractive to the target market
- 10. High-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field
- 11. The introduction, growth, maturity, and decline stages of a product