S & E Marketing Chapter 2

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Across
  1. 1. Purchases based on consumer loyalty to a particular brand or product
  2. 6. Group of consumers within a larger market who share one or more characteristics
  3. 10. The value people believe they receive from a product or service
  4. 11. Purchases based on careful thought and sound reasoning
  5. 14. A specific group of consumers a business wants to reach
  6. 15. An attempt to appeal to a large, general group of consumers
  7. 16. The capability to produce products or services more efficiently and economically than the competition
Down
  1. 2. All of the consumers who will purchase a product or service
  2. 3. The percentage of total sales of a product or service that a company expects to capture in relation to its competitors
  3. 4. Difference between customer expectations and actual service received
  4. 5. A focus on satisfying customer needs
  5. 7. A business culture that communicates values through high performance and excellent customer service
  6. 8. The value of the next best alternative that you pass up when making a choice
  7. 9. Purchases made by consumers with little thought
  8. 12. Rate at which companies produce goods and services in relation to the amount of materials and number of employees utilized
  9. 13. Point of sales at which all of the expenses are covered