SaaS Labs Puzzle

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Across
  1. 2. SQL - (Not Qualified by AEs)
  2. 3. It is the total expense incurred to acquire a new customer, encompassing all marketing and sales costs
  3. 5. Leads that come in from core countries (the United States, the United Kingdom, Canada, Australia, France, Germany, and Spain) with a legitimate business
  4. 7. The amount of revenue a company makes from each of its customer accounts
  5. 8. Calculates total revenue, excluding expansion, minus revenue churn i.e. cancelations, or downgrades. [The difference between NRR and GRR is that GRR doesn’t account for expansion revenue]
  6. 10. The revenue we lose in a given timeframe due to downgrades or cancellations.
  7. 12. The number of customers/accounts we lose in a given timeframe.
  8. 14. Where product adoption and user experience drive revenue growth, reducing reliance on traditional sales efforts.
  9. 15. SAL - (Not transferred to AEs)
Down
  1. 1. It measures the revenue growth from existing customers over a given period, accounting for upsells, cross-sells, expansions, contractions, and churn
  2. 2. Customers where SDRs and AEs have guided prospects through the buying journey with personalized outreach, demos, and consultative selling
  3. 3. It measures the total revenue a business expects from a single customer over the duration of their relationship
  4. 4. MQL - (Unqualified leads)
  5. 5. The total predictable revenue SaaS Labs expects from its subscription customers each month
  6. 6. The annual percentage rate at which customers stop subscribing
  7. 7. It is a financial metric used to measure the total amount of revenue expected from our customers annually, assuming all subscriptions are renewed for the year
  8. 9. The average revenue generated from each customer contract in a specified time frame, usually annually
  9. 11. It refers to the total value of sales contracts signed with customers over a specific period, typically bookings measure the incoming business and help forecast future revenue
  10. 13. Persona of a customer giving highest ROI to JustCall. Org size: 20+; Country: US, Canada, UK, Australia; Industry: Home Service, Financial Services, Real Estate, fitness, Energy and Utilities and Healthcare