Across
- 2. The total value of a customer from a business perspective or in terms of revenue before they churn.
- 6. Purchasing process that businesses lead their customers through when buying products or services.
- 7. A quantifiable measure that is used to track and assess the status of a specific business process
- 8. Refers to the process of engaging and building long-term relationships with prospective customers through different marketing techniques that develop their preference for your product and services.
- 9. The balance of gross sales remaining after deducting trade discounts, returned sales, and sales allowances.
- 10. A term that describes the percentage of customers that leave or cancel a service or product within a given period of time.
Down
- 1. The cost that is required to acquire a new paying customer for a product or service.
- 3. A encounter where customers and business engage to exchange information, provide service, or handle transaction
- 4. An automated response email that is sent after a certain amount of time.
- 5. A shared sales and marketing methodology for ranking leads in order to determine their sales-readiness.