Across
- 2. opportunity this is an overall idea to do business. it could be across networks or media types
- 4. a person who works at a company
- 5. fries the plan name for this would be nacho fries_scatter_Q42020
Down
- 1. opportunity This is a specific, detailed plan for a specific product, network, and media type
- 3. a company, agency, or advertiser