Across
- 2. This term can refer to introducing a new customer or client to your services or products, or it’s used to describe assimilating a new employee into your organization.
- 4. A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc.
- 6. This is where you turn a visitor into a customer.
- 8. Putting a spotlight on a product, service or business through paid broadcasting – print or digital.
- 9. The percentage of customers who cancel a product or service or leave within a specified time period.
- 10. A set of quantifiable metrics a company uses to evaluate its performance against its specific, strategic goals.
Down
- 1. a minimum or starting point used for comparisons.
- 3. A prediction of marketing and sales trends that are likely to occur in the future.
- 5. - Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before.
- 7. An internal study often used by organizations to identify their strengths,weaknesses, opportunities and threats.