Sarnath's Data Puzzle - 5

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Across
  1. 4. A number that the marketeer desires to improve
  2. 6. Process of customer falling in our trap!
  3. 9. Customize to the customer
  4. 11. The stages of acquiring a customer that ends in Conversion
  5. 12. Marketing optimization technique related to a hat-trick
  6. 13. Another name for a control group in experiment design
  7. 15. 3-letter acronym: Bottomline of all marketing
  8. 18. The first is the best and sometimes even the last
Down
  1. 1. What is common between Covid and an Ad campaign?
  2. 2. Ever stalked by a Digital Ad whatever site you visit? Blame this process
  3. 3. The English one has salt water but thats where we find our customers
  4. 5. A 3-letter acronym that measures customer interest in a Digital Ad
  5. 6. A boon for one but a bane for another in context of marketing promotions
  6. 7. Search engine providers need this to show the Digital Ad to relevant people
  7. 8. A marketing term that is also something we desire in our job
  8. 10. A test related to 6-packs
  9. 14. Figuratively throw a related item into the customer basket (has a hyphen)
  10. 16. Weight lifters and Ad campaigns desire this
  11. 17. Traditional Marketers do this first and then repeat it without the first letter