Across
- 4. When two businesses join together and operate as one.
- 5. Ansoff’s strategy of selling an increased number of current products to existing customers.
- 6. Where bigger companies can use more efficient machinery.
- 10. A product with a low market share of a low growth market.
- 13. Integration with a business in a different industry.
- 14. Michael Porter’s model for assessing the attractiveness of an industry.
- 16. Expansion from outside the business, e.g. mergers or takeovers.
- 19. the acronym used for the business model that allows a business to assess its external environment.
- 21. The joining together of two companies either by merger or takeover.
- 22. Where bigger companies have access to cheaper source of finance.
- 23. The joining of similar businesses at the same stage of production.
- 25. Selling a new product in a new market.
- 26. Benefits of growth that arise from within the firm.
Down
- 1. When one business purchases a controlling interest in another.
- 2. The joining of businesses at different stages of production.
- 3. Integrating with a business further back in the supply chain.
- 7. Where a bigger company allows smaller companies to use its name and sell its products.
- 8. Expansion from within a business, e.g. expanding the number of locations or franchising.
- 9. A market with a large number of competitors selling a similar product.
- 11. When a business expands quickly without having the financial resources to support such a quick expansion.
- 12. Average cost increase as a consequence of growth.
- 15. Acquiring a business further forward in the supply chain.
- 17. A business model that allows a business to assess its product portfolio based on market share and market growth.
- 18. A reduction in average cost as output increases.
- 20. A product with a high market share of a high growth market.
- 24. A market with a small number of large competitors.