Across
- 1. Group of consumers within a larger market who share characteristics
- 4. when a company budgets for there own marketing activities
- 7. Cost of a product
- 10. Minimum sales required to cover all expenses
- 11. the process of establishing and communicating to the customers the value or cost of goods
- 12. Where a product is made, and distributed
- 14. difference between the amount earned and the amount spent producing something
- 17. Miami's rival
- 18. The number of viewing the program attracted
- 19. AKA the 4p's
- 21. Desmontrates the values based culture
- 22. the amount of money people spend after paying for necessities
- 24. performence that people are willing to spend their time and money to watch
- 26. difference between customer service expectations and what's received
- 27. What the consumer buys
- 28. Competition Against the Savannah Bananas
- 29. used to describe the Miami v. Notre Dame rivalry
- 30. Determining the best way to get a companys's product to consumers
Down
- 2. consumers who purchase a productor service
- 3. Shared characteristics of a group
- 5. Keep the focus on satisfying cutosmer needs during all activities
- 6. the value of the next best alternative that you pass up when making a choice
- 8. Who you are trying to market your product to
- 9. Baseball Team known to put on a show
- 13. When sports in promotion
- 15. Notre Dame's rival
- 16. any direct and personal communication with the customers to asses and satisfy their needs
- 20. The rate at which companies produce items
- 23. How a product is marketed
- 25. number of times per advertisement that a product is associated with an athlete