Across
- 2. stimuli that make behavior less likley to occur
- 5. law that states as objective value increases, subjective value also increases but in smaller amounts
- 6. attractiveness of an incentive
- 10. behavior can be discouraged and __
- 12. motivates approach behavior
- 13. usefulness of an incentive
- 14. value __ curve
- 15. motivates avoidance behavior
Down
- 1. __theory accounts for subjective feeling of gains and losses
- 3. stimuli that make behavior more likely to occur
- 4. between objective losses and gains
- 7. stimuli that motivate behavior
- 8. this looms larger than gain
- 9. of corresponding psychological reaction
- 11. __returns; result of fechner's law
