Across
- 2. consists of four basic marketing strategies; product, place, price, and promotion
- 3. when goods are sold from the producer directly to the customer
- 4. used by companies to build and maintain relationships with customers
- 7. point where total revenues, or sales, equal total costs and expenses of making the product or service
- 8. the process of creating, promoting, and presenting a product of service to meet the wants and needs of customers
Down
- 1. pathway to direct products to customers
- 5. involves one or more intermediaries
- 6. a group of customers who share common wants or needs