Section 2

3. The frequency of an incentive or reinforcer influences motivation
7. A voluntary delay of an intended course of action despite expecting to be worse due to the delay
10. _______ motivation theory: usefulness of an incentive depends on the expected value of the incentive and length of delay before it comes available
13. A shift towards behavior that provides a greater rate of reinforcement
14. (two words) The value of an incentive can change based on our previous behavior
17. (two words) Where the value of all goods and services can be compared on the basis of their monetary value
18. (two words) Result of deprivation (ex: hunger, thirst)

1. (two words) The value of an incentive depends on ____ _____ even when those needs may change
2. (two words) Future incentive is less valuable because of the delay before receiving the incentive
4. Generally, incentive size or _____ is positively associated with motivation
5. ______ incentive contrast, an upward shift in incentive value
6. One of the factors that Contrast Effects depends on.. ex: comparing amateur art to professional art
8. (two words) Result of satiation (ex: full, hydrated)
9. ______ incentive contrast, a downward shift in incentive value
11. (two words) A change in the psychological value of an incentive based on the value of prior similar incentives
12. One of the factors that Contrast Effects depends on.. ex: a straight A student precieves a "B" on an exam differently than a straight C student
15. One of the factors that Contrast Effects depends on, in regards to effort/behavior.. ex: winning a game of chess against a child vs a chess master
16. Law of _____ contrast.. says that the pleasure of a stimulus depends on what it is being compared to