Section 20.1

3. this type of advertisement can be categorized into local, regional, and national weeklies, monthlies, and quarterlies
8. some famous example are the New York Times and the Wall Street Journal
11. sent by businesses directly through the mail to customers
12. newspapers have a large __________ and contain high interest content
13. this type is accessible for use by local, regional, or national advertisers
14. includes everything from newspapers, magazines, to direct mail, signs, and billboards
16. signs using lights or moving parts that are placed in high traffic areas

1. outdoor advertising is highly _______
2. this is an important aspect as cost will be wasted if inaccurate
4. pre-printed sheets put up like wallpaper on outdoor billboards.
5. this is the type of direct mail advertising that you can use to lower the cost of your purchase
6. magazine advertising is more _________ compared to newspaper advertising
7. signs that local companies use at the location of their firm or other places in the area
9. this type of advertising can be timely and advertisers can easily change ads
10. the print quality in magazines is generally ______ than that in newspapers
15. message has to be _____ because of limited viewing time
17. it's ___ cost because of the quality of the paper and the black and white ink