Section 28.1

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Across
  1. 1. A company's ability and ___ to act on the information.
  2. 5. Research also helps businesses solve marketing problems and ___ the potential of new product ideas.
  3. 7. simply collection of related information.
  4. 9. As a cultural tradition, much of the local population ___ betel nuts.
  5. 10. Even though the product had a global focus, it did not have global____.
Down
  1. 2. The data collected in marketing research must be ____ and stored...
  2. 3. ...customer satisfaction research on the quality of its _____ lending service.
  3. 4. Market research is a ____ concept that deals specifically with the gathering of ...
  4. 6. Customer who choose to ___ in such programs...
  5. 8. ...compiled and shared with greater ___ and cost effectiveness...