Across
- 4. is the person who buys the product offered by the firm
- 5. the kind of statement that would guide firms in selection of marketing mix
- 8. the kind of segmentation ****
- 10. where the firm competes in
- 11. a group of people with similar needs who are willing to exchange something of value for goods or services
Down
- 1. a kind of market with broadly similar needs and sellers offering diverse ways of satisfying those needs
- 2. is when the firms merge the different markets together
- 3. is the amount earned or gained by the firm at the end of operation
- 5. how people think about the proposed or presented brands in the market
- 6. the kind maker being focused on by the firm
- 7. the kind of segmentation ***
- 9. what the firm offers the market