Across
- 3. Includes information about the target market with regard to the age, income level, ethnic background, occupation, attitudes, lifestyle, or geographic residence
- 4. the search for new customers, and a prospect is a potential new sales lead/customer
- 8. process of locating as many potential customers as possible without checking leads beforehand.
- 10. conscious logical reasons for a purchase, dependability, time, monetary savings, quality, service
- 12. Advantages or personal satisfaction a customer will get from the good or service, translating consumer benefits from the physical and extended physical attributes of a product
- 14. intangible attributes related to the selling of a product (brand, customer service, warranties, etc.)
Down
- 1. feelings associated with a product or service, social approval , fear, power, love, prestige
- 2. noting the function of a product feature and explaining how it benefits a customer.
- 5. a customer loyalty to a company, trust and confidence
- 6. salespeople usually make an appointment prior to making a sales call.
- 7. the attributes to a product that help explain its construction
- 9. most obviously, people buy products for multiple reasons and can include all the above motives
- 10. names of other people who might be interested in a product/service
- 11. relationship between customer and company/client
- 13. the salesperson simply welcomes the customer to the store