SEM 1.05 Vocab

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Across
  1. 2. includes the group of all potential customers who share common needs and wants and have the ability and willingness to buy the product
  2. 5. specific to the product or service
  3. 7. easy to recognize
  4. 8. describes an actual part or physical characteristic of a product
  5. 9. a chart that provides a feature of a product or service and provides the benefit the will be received from the feature of a product of service
  6. 10. providing product features to satisfy consumers be offering them a benefit they need or want
Down
  1. 1. includes the group of consumers that a company desires to have as a customer
  2. 3. describes how a product or service will directly offer a user a solution
  3. 4. a product that involves giving consumers limited use of a good for a certain period of time
  4. 6. implied but not obvious