Across
- 6. Products that quickly become popular, but fade away just as fast.
- 8. The type of marketing focuses on a small target market.
- 11. ____ is considered a more mature distribution medium.
- 12. An illegal payment by record companies to radio stations to play particular songs.
- 14. The 2nd stage of the Product Life Cycle.
- 15. The income people have after paying all expenses.
- 18. The "C" in NCAA.
- 21. One element of the marketing mix.
- 22. The "A" in AFL.
- 24. The person in the commercial supporting a product.
- 26. Performing arts included live theater, opera, concerts, and ___.
Down
- 1. Selling television programs to individual stations.
- 2. Another term for income.
- 3. Theaters that sell tickets to the primary market.
- 4. A record company is also called this
- 5. A United States celebrity endorsing products in Japan.
- 7. You can license this . . .
- 9. Previews of upcoming movies that are shown before the main movie.
- 10. The "P" in NPR (it also broadcasts on the Internet)
- 13. The schedule for broadcasting shows on TV.
- 15. Grouping common characteristics to form sub-groups of people.
- 16. This combines education & entertainment in the theaters.
- 17. The integration of recreation based entertainment and education is called ____.
- 19. More than 9 million students attend onsite education programs at zoos and ___.
- 20. Making a sporting event accessible when a fan wants to see it would be define as __ utility.
- 23. The "L" in OLN.
- 25. This movie was the highest ticket seller.