SEM I 3.04

3. move across a screen or floats above the content
4. assists in providing information or a roadmap to the web
5. ads from companies that may say "brought to you by"
7. embedded in or the entire email is an advertisement
8. when you exit a website a related website opens - can be very annoying
10. embedding an ad into a web page - known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
11. web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes
12. advertising using text based hyperlinks - All website text is written in HTML language
13. (multimedia messaging services) is a standard in mobile messaging that can include not just text, but also sound, images and video.
15. the use of wireless network & cell phone as a means of marketing communication
16. adding interactive elements to standard HTML sites
17. these are still evolving and have not been that successful - can be used to market a virtual store
18. companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer

1. games on the move - using smart phone games as promotional tools
2. video games containing advertisements
6. use information about the location of mobile phone users to tailor content to specific locations
9. includes animation or video and have more complex user interaction - Example: ads change when you move your curser over it - a movie sample with streaming video
10. smaller banner ad normally used to advertise programs used in creating the site
14. (short messaging service) exchange of short text messages between fixed line or mobile phones