SEM I Unit 4 Vocabulary

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Across
  1. 2. promises by a seller or manufacturer to the buyer
  2. 6. registration and protection of intellectual property
  3. 8. a recommendation of a product by a person or entity
  4. 10. one that is granted permission to use intellectual property owned by another
  5. 13. exclusive rights to the creators of original works
Down
  1. 1. payments or fees that a licensee agrees to pay to the licensor
  2. 3. limited or restricted, like for sponsorship rights
  3. 4. a location or place where an event takes place
  4. 5. recognition that consumers have of a particular brand
  5. 6. an endorsement by an individual who has had a positive experience
  6. 7. the process of granting legal right to use intellectual property
  7. 9. the commercial value and strength of a brand
  8. 11. one that grants certain rights to intellectual property
  9. 12. a partnership between a brand and an event organizer to provide resources to the event