SEM Principals Crossw

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Across
  1. 2. is any good, service or idea. Ex: Team/Organization Name Logo, Uniform, Mascot.
  2. 4. How much money you exchange for a good or service.
  3. 5. The study and classification of people according to their attitudes, aspirations, personality profile and lifestyle. The 2 of the 3-2-1 method
  4. 7. _______ Function: communication technique a business uses to interest, inform, or persuade customers into buying products or achieve desired outcome
  5. 11. _____ Management Function(market research; Gathering, storing, and analyzing information about customers, trends, and competition.
  6. 12. The model for studying the exchanges developed in SEM marketing formed by the interaction of the event, the sponsors, and the fans
  7. 13. Generating media exposure by creating stories within the event and further increasing corporate awareness
  8. 14. The characteristics of a population with respect to age, race, and gender. The 3 of the 3-2-1 method
  9. 16. ____ product placement occurs when a fictional product in a film or TV show becomes available in real life, migrating from entertainment to retail via the wonders of licensing.
  10. 19. When a product is heard in, mentioned, or spoken in a movie, tv show or video game
  11. 21. The ________ Refers to the volatility of the sports/entertainment marketplace and the challenges today’s sports business professionals face in fan loyalty to their events
Down
  1. 1. A product based on location; the 1 of the 3-2-1 method
  2. 3. Type of promotion where a real commercial product is used in fictional or non-fictional media in order to increase consumer interest in the production
  3. 4. ______Function: How much to charge for goods and services in order to maximize profit.
  4. 6. Is where the consumer or consumer to can get/interact with the product. Ex: Live Events (games, concerts), Concessions and Merchandise Stands, Parking, restrooms and fun zones.
  5. 7. Relations aka people. Deals with communication with your current potential fans. The ultimate goal is to create a positive image to the fans, businesses and media.
  6. 8. One or more specific groups of potential consumers toward which an organization directs its marketing efforts
  7. 9. Aka Market Channel: ______ channel Determining the best way to get a company’s product and services to customer
  8. 10. ______ Function: Determines the need for and availability of financial resources to support marketing activities.
  9. 15. ______Function: Direct personal contact that businesseshave with customers to determine and satisfy their needs and wants.
  10. 17. When a product is seen in a movie, tv show, or video game in the background but is not part of the plot
  11. 18. When a product is seen in a movie, tv show or video game on something like a poster or billboard
  12. 20. When a product is used in a movie, tv show or video game in the manner of which it was intended