SEM Unit 2 Vocab

2. A secondary product that has a value directly related to the core product.
4. A measure of how well-known the brand is amongst its target market.
6. The availability of a certain commodity.
8. A form of copyright infringement that occurs specifically within the entertainment industry.
10. An individual or corporation that supports the entertainer, athlete, or team monetarily or by donating supplies, hosting an event, or providing a venue
11. This job position negotiates contracts, schedules events and appearances, and overall works to promote their clients' success.
14. A type of marketing that employs the popularity of a certain event to market a product, service, or brand.

1. A group of people who are not only loyal to a brand, but identify themselves with the brand.
3. Income left over after all of the necessities are paid for.
5. This job position has to draw media attention to an entertainer, athlete, or sports team and is in charge of managing the reputation of the brand. A person who has this job must have excellent interpersonal and communication skills.
7. Covers the right to produce and distribute inventions or methods of creating something.
9. The production of any type of commodity in an economy.
12. Protects symbols associated with specific companies-- basically, their brand.
13. The consumer's want or need for a product or service.