SEO

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Across
  1. 5. the single most important on-page element to get right
  2. 7. keywords that are less specific and typically one or two words
  3. 8. another name for a keyword
  4. 10. the process of getting traffic from free, organic, editorial, or natural search results on search engines
  5. 11. a smaller proportion of keywords that happen close to conversion and are easier to convert into sales
  6. 12. Google’s main algorithm for ranking search engines
  7. 14. Their purpose is to discover new web pages that exist, and also to periodically check the content on pages they’ve previously visited to see whether they’ve changed or been updated
  8. 15. the process of ensuring the content on your site is relevant and provides a great user experience
  9. 16. keyword searches for a specific website or webpage
  10. 17. a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results
Down
  1. 1. keyword searches used when the searcher is looking for information
  2. 2. a short description about your site that you sell to the searcher to make them believe your site is worth clicking on
  3. 3. the process of enhancing your site’s search engine rankings through activities outside of the site
  4. 4. a sub-algorithm by Google that calculates how much reputation has passed between sites
  5. 6. an incoming hyperlink from one web page to another website
  6. 9. this usually happens behind the scenes and is the process of completing activities on your site that are designed to improve SEO but are not related to content
  7. 13. an important part of your webpage that your users will scan when deciding to read your page
  8. 18. The results you see after you search for a keyword