Across
- 3. A program used by search engines to index web pages.
- 5. The visible, clickable text in a hyperlink.
- 6. The process of adding web pages to a search engine's database.
- 10. What PPC stands for.
- 12. The percentage of visitors who leave a site after viewing only one page.
- 13. A set of rules that search engines use to rank pages.
- 16. The amount of visitors a website receives.
- 17. A file that provides information about the pages on a website.
- 18. A markup language used to help search engines understand the content on a webpage.
Down
- 1. Stands for Search Engine Results Page.
- 2. A link from one website to another, often used to boost SEO.
- 4. Text used to describe images for search engines.
- 7. A score that predicts how well a website will rank on search engines.
- 8. Refers to search results that are not paid for.
- 9. Information or material presented on a website.
- 11. A word or phrase that users enter into a search engine.
- 14. Keywords that are more specific and less competitive.
- 15. HTML tags that provide metadata about the web page.