service marketing

4. Focuses on a narrow range of services to a broad market.
5. Enhance features.
7. The physical product.
8. Tangible actions to goods and other physical possessions belonging to customers.
10. Intangible actions directed at people’s minds.
13. A contractual association between a franchiser (typically a manufacturer, wholesaler, or service organization) and independent businesspeople.
14. Services that involve tangible actions to people’s bodies.
15. A customer’s commitment to continue patronizing a specific firm over an extended period of time.
18. Process of dividing a market into distinct groups within each of which all customers share relevant characteristics that distinguish them from customers in other segments, and respond in similar ways to a given set of marketing efforts
19. Tendency for consumer ratings of one prominent product characteristic to influence ratings for many other attributes of that same product.
20. Trying to market everything to everybody (which wouldn't work)

1. Employees who receive services from an internal supplier (another employee or department) as a necessary input to performing their own jobs.
2. The resources the reputation, the constraints organization has, various challenges and values.
3. Focus one area and one area only.
6. Deals with size, composition (male, females), time, location and trends.
9. Concentrate on a narrow market but offering a wide range in that specific product.
11. A firm that bases its pricing strategy on achieving the lowest costs in its industry.
12. The brand or packaging of the product.
16. Extent to which a firm serves few or many markets.
17. Extracting useful information about individuals, trends, and segments from often-massive amounts of customer data.