Service Marketing

3. a visual representation of the steps involved in delivering service to customers
5. a visual illustration of how customer perceive competing services
7. the second stage in the service purchase process
9. deals with size, composition, location and trends
11. an advantage or gain that customers obtain from performance of a service or use of a physical good
12. monetary risk
13. the final step in the purchasing process
16. the provision of a relatively narrow product mixed of a particular market segment
17. physical objects or devices that provides benefits for customers through ownership or use

1. the extent to which a firm offers few or many services
2. something that is experienced and not touched or preserved
4. a lack of consistency in inputs and outputs during during the service production process
5. research market on specific areas
6. educate customers to satisfy needs
7. how other will think or react
8. changing the position of a firms
10. the extent to which a firm few or many markets
13. establishing a distinctive place in the minds of customers
14. the core output produced by a firm
15. he transfer of goodwill or positive feelings about one characteristic of a product or person to another, possibly unrelated, characteristics.