Service! Service!

7. An exchange of values between two parties.
9. is a process of interaction and integration among people, companies, and governments of different nations.
11. Levels of constant customer contact.
12. It influences the evolving environment of services.
14. Aspects about services that determine why consumers buy products.
16. The degree to which a service satisfies customers by meeting their needs, wants and expectations.
17. A lack of consistency in inputs and outputs during the service production process.
18. Internal standards that customers use to judge the quality of a service experience.

1. A specific type of service and market.
2. How efficiently service inputs are transformed into outputs that add value to customers.
3. Learned sequences of behaviors obtained through personal experience or communication with others.
4. A type of risks within customer behavior
5. Something that is experienced and cannot be touched or preserved.
6. Tailoring service characteristics to meet each customer's specific need and preference.
8. A visual representation of the steps involved in delivering services to customers.
10. The transfer of ownership from government to the private sector.
13. A marketing strategy which involves dividing a broad target market into subsets.
15. A type of analysis that deals specifically with size, trends, location and compositions.
19. Type of service that involves tangible actions to people's body.
20. An act or performance that creates benefits for customers by bring about a desired change in.