Services Marketing - Sec C

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Across
  1. 2. – Commitment made by a service provider to customers.
  2. 6. – Tangible cues used to evaluate service quality.
  3. 9. – Employee ability to inspire trust and confidence.
  4. 10. – Model linking employee satisfaction with profitability.
  5. 12. – Technique for visualizing service processes.
  6. 14. – Adjusting service capacity to match demand.
  7. 16. – Positive evaluation of service experience.
  8. 18. – Production and consumption occurring simultaneously.
  9. 19. – Customer who repeatedly chooses the same service provider.
Down
  1. 1. – Expression of dissatisfaction with service performance.
  2. 3. – Customer beliefs about what a service should deliver.
  3. 4. – Customer response used to improve services.
  4. 5. – Inability to store services for later sale.
  5. 7. – Customer desire for a service at a particular time.
  6. 8. – Benefit received from a service relative to cost.
  7. 11. – Service characteristic meaning it cannot be physically touched.
  8. 12. – Creating identity and recognition for a service.
  9. 13. – Willingness to help customers promptly.
  10. 15. – Ability to deliver promised service accurately.
  11. 17. – Inconsistent service quality across providers or situations.