Across
- 4. Dividing the market into distinct groups
- 5. Brand remembered without prompting
- 8. Turning strategy into action
- 9. Marketing activity to boost sales
- 10. Innovation that shakes up an industry
- 11. Intended customer group
- 12. Customer need
Down
- 1. A name or symbol that identifies a product
- 2. Comparing with best-in-class practices
- 3. Making a product stand out from competitors
- 6. Using borrowed capital for investment
- 7. Strategic shift in direction