Across
- 6. Showing a desire to resist authority or control.
- 7. Theoretical; not related to a specific physical product.
- 8. The clear communication of a brand’s mission.
- 9. Deviating from what is standard, normal, or expected.
- 11. Acts of betraying one’s country or authority.
- 15. To direct one's hopes or ambitions toward achieving something.
- 18. Outdated business models or technology like VHS.
- 20. To increase the value or reach of a product.
- 21. Relating to the human body.
- 22. To adapt to consumer trends or needs.
- 26. Easy for consumers to obtain or afford.
- 27. A concerted attempt to do something demanding.
- 28. A rise in rebellion against authority.
- 29. A follower or underlying of a powerful person.
- 30. A sudden, unexpected shift in stock value or sales.
Down
- 1. Integration of a new company after an acquisition.
- 2. Gentle and kindly; not harmful in effect.
- 3. A decision made without data or logical reasoning.
- 4. A person or thing that announces the approach of another.
- 5. To make a problem or bad situation worse.
- 8. To decrease in force or intensity like market demand.
- 10. Completely fascinated by what one is seeing or hearing.
- 12. Unclear; having more than one market interpretation.
- 13. A forceful and bitter verbal attack.
- 14. Moral corruption; wickedness.
- 16. To gather or build up capital or debt.
- 17. To openly disregard a rule or convention.
- 19. A consumer's natural liking for a specific brand.
- 23. The condition of being imprisoned or confined.
- 24. Behavior in keeping with good taste and propriety.
- 25. To reprimand someone severely.