Across
- 2. The determination of a customer’s satisfaction with a good or service after a sales presentation regardless of whether a sale was made
- 3. The name of an organization or individual that might be interested in a salesperson’s good or service
- 5. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
- 8. A body of customers upon which an organization can rely for considerable repeat business
- 10. A promise made to the consumer that a product’s purchase price will be refunded if the product is not satisfactory
- 11. Unannounced telephone calls or visits by a salesperson to prospects about whom little may be known
- 13. sources: Contacts that each individual has through his/her customers, friends, or relatives
- 14. An individual’s qualities or traits and behavior
- 15. Positive feelings toward a business; an advantage that a business acquires beyond the value of its products or services
Down
- 1. Statements outlining practices the business follows, such as warranties and maintenance contracts
- 4. The way a person looks at life
- 6. An effort to obtain business by sending promotional material to customers in the form of letters, catalogs, postcards, faxes, folders, and emails
- 7. loyalty The devotion of a client to a particular business
- 9. Contacts outside the business, such as other salespeople, specialized lists and directories, and industry trade groups
- 12. leads Information about and contact with potential customers provided by a company, its advertising, participation in trade shows, or telephone and mail solicitation