Set Your Sales LAP

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Across
  1. 4. Individuals or businesses to whom salespeople are recommended
  2. 6. loyalty The devotion of a client to a particular business
  3. 9. Contacts that each individual has through his/her customers, friends, or relatives
  4. 13. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
  5. 14. Part of the selling process in which the salesperson shows the customer the benefits of a product’s features; includes sales talk and product demonstration
  6. 16. The way a person looks at life
  7. 17. Unannounced telephone calls or visits by a salesperson to prospects about whom little may be known
  8. 18. Events where businesses display and/or demonstrate their products to build sales leads and interest
  9. 20. Statements outlining practices the business follows, such as warranties and maintenance contracts
  10. 21. An individual’s qualities or traits and behavior
Down
  1. 1. The determination of a customer’s satisfaction with a good or service after a sales presentation regardless of whether a sale was made
  2. 2. The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
  3. 3. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
  4. 5. Contacts outside the business, such as other salespeople,specialized lists and directories, and industry trade groups
  5. 7. The name of an organization or individual that might be interested in a salesperson’s good or service
  6. 8. A body of customers upon which an organization can rely for considerable repeat business
  7. 10. A salesperson’s commitment to the client’s needs as expressed through his/her professional behavior
  8. 11. Information about and contact with potential customers provided by a company, its advertising, participation in trade shows, or telephone and mail solicitation
  9. 12. A promise made to the consumer that a product’s purchase price will be refunded if the product is not satisfactory
  10. 15. Positive feelings toward a business; an advantage that a business acquires beyond the value of its products or services
  11. 19. An effort to obtain business by sending promotional material to customers in the form of letters, catalogs, postcards, faxes, folders, and emails