Across
- 6. sometimes also called vendors, these are partners from whom we receive the parts and products necessary for our business
- 7. a person or institution that purchases goods or services
- 9. those factors or elements in a firm’s immediate environment that affect its performance and decision-making
- 10. how a product can be useful to customers in a way that convinces them to make a purchase
- 11. the cost that consumers pay in order to acquire a product or service
- 12. the individual or organization that supplies the need-satisfying product, service, or experience
- 13. a person who purchases a product or service
- 14. any type of marketing communication used to inform audiences of the relative merits or a product, service, or brand
- 15. the activities a company undertakes to promote the buying or selling of a product or service
Down
- 1. companies that purchase large quantities of products from producers and then sell to smaller businesses, such as retail stores
- 2. the difference between a customer’s evaluation of the benefits and costs of one product when compared with others
- 3. the set of external factors and forces, not controlled by the company, that influence its operations
- 4. the final user of a purchased product or service
- 5. the geographical location in which the company sells its products and/or provides its services
- 8. companies that purchase large quantities of goods from producers and then sell smaller quantities to end customers for personal use or consumption
- 11. anything that can be offered to a market that might satisfy a want or need