Share the Promise Crossword

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Across
  1. 3. A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
  2. 4. Any interaction between a business and a customer or a potential customer
  3. 5. The extent to which customers or potential customers are familiar with a brand
  4. 7. Genuine; sincere; not fake
  5. 8. All the combined impressions and experiences associated with a particular company, good, or service
  6. 9. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  7. 12. A phrase that is easy to remember
  8. 13. The values and ideals that an organization encourages among its employees; also called organizational culture
Down
  1. 1. The ongoing decision-making process about the use of brands
  2. 2. A distinctive symbol, design, or group of letters
  3. 3. The projection of a brand that encompasses its values and emotional connections with consumers
  4. 6. Believable
  5. 7. Any paid form of nonpersonal presentation of ideas, goods or services
  6. 10. Customers’ allegiance to a particular brand
  7. 11. The values and ideals that an organization encourages among its employees; also called corporate culture