Across
- 5. Something owned by a company that others aren't allowed to copy.
- 7. The overall plan for how a business reaches customers and tells its story.
- 9. The amount of a company that a person owns, often shown as a percentage.
- 11. A brand-new product or process that has never been made before.
- 12. A new version or "tweak" of a design after testing it.
- 14. Something that is found everywhere (like smartphones or Wi-Fi).
- 17. An early model or "rough draft" of an invention used for testing.
- 18. Another word for ownership or the "slice" of the company an investor gets.
- 19. Money given to a business to help it grow, in exchange for a piece of the company.
- 20. A small, specific part of the market that a business focuses on.
Down
- 1. The total dollar amount that a whole company is worth.
- 2. The money or wealth used to start or move a business forward.
- 3. The total amount of money a business brings in from sales.
- 4. The look, feel, and personality of a company that makes it recognizable.
- 6. A legal document that gives an inventor the sole right to make and sell their invention.
- 8. The money left over after all the bills and expenses have been paid.
- 10. Paying for space (like on TV or social media) to tell people about a product.
- 13. A person who starts a business and takes on risks to make it successful.
- 15. The regular costs of running a business, like rent and electricity.
- 16. Money that is borrowed and must be paid back later.
- 19. Improving an existing product or idea to make it better or more useful.
